Day 31: Looking back at 31 Days of Pink 2014

As Touro’s 5th Annual 31 Days of Pink campaign comes to an end, we are inspired by the countless stories of hope, determination and survivorship! There are currently more than 2.8 million breast cancer survivors living in the United States – we celebrate each of you and honor loved ones who have been lost to this disease.

Today, early detection is the key to beating breast cancer when it is most effectively treated. Encourage women in your life to stay on top of annual screenings including breast-self exams, clinical examinations and screening mammography. If something is of concern, make an appointment with your doctor.

Thank you for going Pink! 

To everyone who joined Touro in the conversation to raise breast health awareness this month, we thank you!

Below is a look back at some of our 2014 pink activities. Please come back and follow us next October as we continue the fight. In the meantime, we encourage you to continue the conversation about breast health all year long.

022 chalk 024 Pink Streetcar 2014 113 pink tutus

Breast Health: Three-Step Plan for Preventive Care

The thought of having breast cancer is frightening to everyone, and especially devastating to women. However, ignoring the possibility that you may develop breast cancer or avoiding the processes to detect cancer can be dangerous.

Although there are some women who are at higher risk, the fact is that all women are at risk for breast cancer. That’s why it’s so important to follow this three-step plan for preventive care. Although breast cancer can’t be prevented at the present time, early detection of problems provides the greatest possibility of successful treatment.

What is the three-step plan?

Routine care is the best way to keep you and your breasts healthy. Although detecting breast cancer at its earliest stages is the main goal of routine breast care, other benign conditions, such as fibrocystic breasts, are often discovered through routine care. The three-step plan includes breast self examination, clinical examination and mammography.

Click here to learn more about each step in Touro’s online health library.


Breast Cancer: The Facts for Young Women

The Facts: 

  • All women are at risk for breast cancer
  • Although rare, young women can and do get breast cancer, even in their 20s
  • This year in the United States alone, more than 10,000 young women under 40 will be told that they have breast cancer.
  • Breast cancer is the leading cause of cancer deaths in women under 40.

Do you know you could get breast cancer:

  • Even if you’re young
  • Even if you don’t smoke
  • Even if you have no family history

No one knows what causes breast cancer. No one knows how to prevent it. What we do know is that if breast cancer is found early, women have more treatment options and a better chance of surviving.


It’s important to know your risk and get screened. 

  • Talk to your family to learn about your family health history.
  • Talk to your health care provider about your personal risk of breast cancer.
  • Ask your health care provider which screening tests are right for you if you are at higher risk.
  • Ask whether you should start screening mammograms, or other screening tests like MRI before age 40.
  • Ask your health care provider to check your breasts at least every 3 years starting at 20.

Team Touro: Race for the Cure


On Saturday, October 25 over 50 employees, physicians and volunteers from Touro attended the 18th annual Susan G. Komen New Orleans Race for the Cure in City Park. Touro is a proud sponsor of this annual event that raises awareness and funds for the fight against breast cancer and celebrated survivors in our community as well as honors friends and family who lost their lives to the disease.

Representatives from Touro enjoyed interacting with race participants and passing out 9,000 pink backpacks before 10:30 a.m.! It was a beautiful morning to come together for this important cause!





No Excuses. Mammograms Save Lives.

Early detection remains the key to beating breast cancer today. When detected early, breast cancer is most treatable. While you may think “I’m too young,” “I don’t have time,” “I’m healthy, “or “it doesn’t run in my family,” we know that breast cancer does not discriminate. It can affect healthy women at any age. It’s important to listen to your body, know what’s normal for you, and to see your doctor annually for routine tests, screenings and clinical exams.

If you’re like most women, you’d rather not take the time out of your day for a mammogram.

BUT, scheduling your mammogram could save your life. Put it on your list to call (504) 897-7197 and schedule an appointment with the Touro Women’s Imaging Center today.

Designed by a multidisciplinary team of breast specialists, the Touro Women’s Imaging Center is devoted exclusively to providing a comprehensive array of state-of-the art women’s imaging and breast care services, including the diagnosis of breast cancer.The Touro Women’s Imaging Center offers a warm, comfortable environment, convenient location and a patient-centered experience.

Click here to learn more about mammography in Touro’s online health library.


Touro’s Cancer Program is proud to be COC Accredited

Touro’s Cancer Program is dedicated to offering the best in cancer care.


Our cancer program has been recognized by the Commission on Cancer of the American College of Surgeons as offering the very best in cancer care. This elite designation reflects the quality of our comprehensive, multidisciplinary patient care. We’re proud to bring you the very best in today’s cancer care from diagnosis and treatment, to support and survivorship.

A facility receives a Three-Year Accreditation with Commendation following the on-site evaluation by a physician surveyor during which the facility demonstrates a Commendation level of compliance with one or more standards that represent the full scope of the cancer program, including: cancer committee leadership, cancer data management, clinical services, research, community outreach and quality improvement.

Accreditation by the CoC is given only to those facilities that have voluntarily committed to providing the highest level of quality cancer care and that undergo a rigorous evaluation process and review of their performance. Of over 500 programs surveyed in 2011, only 104 programs nationwide achieved the CoC Outstanding Achievement Award status.

Learn more about Touro’s Cancer Program at

Breast Screening Guidelines

The American Cancer Society recommends the following screening guidelines for most women:

  • Yearly mammograms are recommended starting at age 40 and continuing for as long as a woman is in good health
  • Clinical breast exam (CBE) about every 3 years for women in their 20s and 30s and every year for women 40 and over
  • Women should know how their breasts normally look and feel and report any breast change promptly to their health care provider. Breast self-exam (BSE) is an option for women starting in their 20s.

Schedule a mammogram today!

Some women – because of their family history, a genetic tendency, or certain other factors – should be screened with MRI in addition to mammograms. (The number of women who fall into this category is small: less than 2% of all the women in the US.) Talk with your doctor about your history and whether you should have additional tests at an earlier age.

Click here for more information on breast screening and early detection.